North Stars Rock! was an event put on by NSCC Student Leadership and Student Administrative Council honoring North "stars" who've had an impact on the respective lives of students, staff and faculty. MADA was contracted to film the event.

The video is mostly people (fans!) holding up signs with appreciation messages to their mentors and/or honorees. The only speaking part is the head of North Campus Security, the gorgeous Mr. Darryl Johnson, whom we all know and love, at the end of the video.

Another MADA production devoted to North Seattle Community College successfully rendered! Long live MADA!

KEYNOTE ADDRESS GIVEN 4-19-2013 AT NSCC CAMPUS

KEYNOTE ADDRESS: MADA Kick-off Social Mixer

April 19, 2013

We live in an increasingly digital world. Rampant new technologies continue to invade our lives often making it difficult for us to discern any kind of distinction between the media channels through which we engage. This process is referred to as convergence and for many of us who have taken numerous media and communication courses here at North Seattle Community College, we know that the convergence of mass media with emerging technologies can be daunting to comprehend and navigate. The fragmentation of the value chain for industry specific mediums such as film, radio, theatre or journalism means that the manner in which content is created and distributed has changed dramatically from legacy systems to digital ones. Consumers are no longer tethered to the four walls of a movie theatre to watch a movie, the hard copy of a newspaper to read a breaking story, or the broadcast airwaves to produce audio content.  More and more consumers and content creators like independent filmmakers, podcasters, e-zine publishers and online journalists are establishing their own mechanisms for distributing media content.

            It is not a perfect landscape; we are bombarded with new and improved mobile devices capable of functioning as alternative devices for viewing and distributing content, as well as ethical issues of copyright infringement. And we are told that we need to gravitate towards  social media and new emergent technologies in order to stay relevant in the marketplace as a brand. MADA understands the complexities of these issues, and the need for both critical analysis and media literacy when it comes to navigating the new digital landscape. But the most important thing the club can do is stay vigilant in helping its members acquire the competencies necessary to move forward in their interdisciplinary fields, by embracing the new digital landscape with hands-on production and applied knowledge of new technologies. And that is why MADA is dedicated to encouraging its members to produce original media content and to think about new methods of distribution to push content into the marketplace. 

             The extent to which the integration of digital and legacy media can coexist is a debate for another day but what I do know is that student-run media clubs like MADA are geared towards preparing for the next generation and navigation of the new frontier, and  are dedicated to honing skills for a future as media professionals.

---La-Tonia Denise Willis

President, MADA (Multimedia Digital Arts Club)

North Seattle Community College

ldwillis@northseattle.com

nscc.club.mada@gmail.com

206-478-8303